ISSO Philosophy

ISSO Philosophy

1. Please briefly introduce the ISSO brand.

ISSO is a premium wellness brand founded in Vancouver, Canada, built on the philosophy of "delivering health in its most refined form and sensorial expression."
We go beyond traditional health supplements to propose a lifestyle where wellness and design coexist.
Using only nature-derived, high-functioning ingredients, our products are crafted in small, intentional batches and packaged in sustainable glass bottles — for both purity and environmental consciousness.


2. What are ISSO’s core values and philosophy?

At the heart of ISSO is the harmony between health and aesthetics.
We believe wellness is not only about function but also about how it feels — both visually and emotionally — when you interact with our products.
We prioritize sustainability, aiming to create a future where both people and the planet thrive together.


3. Can you introduce ISSO’s Black Line and White Line?

ISSO offers two thoughtfully curated lines to support your wellness journey.

  • The Black Line is our premium, high-performance range tailored to modern, fast-paced lifestyles.
    From ALBUZA (our albumin energy booster), to rTG OMG3 for heart and brain support, to NEXGEN, which helps regulate hormonal balance — each formula blends science-backed ingredients with pure natural sources.
    These products are designed to ease fatigue, restore internal energy, and help you regain balance between body and mind.

  • The White Line focuses on daily essentials for the whole family.
    Products like X GROW (for bone and immune support), ANTI SPIKE (for blood sugar regulation), and FB247 (for healthy weight management) help you take care of your wellness effortlessly.
    With clean and effective formulas, the White Line supports your everyday vitality in the simplest way.

Both collections reflect ISSO’s core philosophy: wellness meets style — products that go beyond supplementation to become part of your daily ritual and joy.


4. What’s important to ISSO in terms of production and packaging?

We strictly control freshness and quality through small-batch production.
Instead of plastic, we use recyclable glass bottles to honor our commitment to sustainability.
The minimalist and elevated design allows the bottle to blend seamlessly into your space — more than a product, it becomes a part of your lifestyle.


5. How does ISSO communicate with customers?

We stay connected through our website and Instagram @issolife.
We value customer feedback, using it to improve both product and service experiences.
Our goal isn’t just to sell — but to co-create a modern wellness lifestyle with our community.


6. What are your future goals and plans?

ISSO aims to evolve into a holistic wellness brand, not just a supplement company.
We will continue expanding our Black and White lines with new targeted formulations tailored to individual needs.
Building on our strong production and quality control in Canada, we are preparing for full entry into the Korean market — where demand for premium wellness is rising and consumers resonate with brand values.

We plan to engage Korean consumers through thoughtful brand storytelling and strategic product experiences.
Our recyclable glass packaging and sustainable sourcing are also part of our commitment to a healthy future — for both people and the planet.


7. What makes ISSO truly different?

ISSO uniquely brings together function and emotion.
From trusted ingredients and meticulous craftsmanship to aesthetically refined design, we offer customers an elevated experience — where taking care of your health feels as good as it is effective.
We're more than a product — we're your daily partner in upgrading quality of life.


Final Message:

“ISSO isn’t just a wellness brand — it’s a refined choice that elevates your life.
We believe health is a matter of essence, and we express it in its most sensorial, sophisticated form.
From the moment your day begins, let ISSO be part of your rhythm.”

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